Mark Rampolla: High-Hanging Fruit: Build Something Great by Going Where No One Else Will

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Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world . In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasnâ??t inspired in his job and believed he had something more to contribute to the world. When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasnâ??t just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-winâ??good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that itâ??s their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, itâ??s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.  A comprehensive reference includes more than 10,000 entries, usage notes, example phrases, pronunciation guidelines and special sections dedicated to such topics as the judicial system, historical events and government agencies  Presented here as Ellison originally intended it to be filmed, this published teleplay of The City on the Edge of Forever remains a masterpiece of speculative fiction, and a prime example of his uncanny ability to present humanity with all its virtues and faultsIt functions both as a resources book and as a self-help textI Read it Twice" â?? Roger Ailes, chairman and CEO, FOX News "I love this book download High-Hanging Fruit: Build Something Great by Going Where No One Else Will pdf (Instructional)Aikido is easy enough for anyone to learn and master more This issue focuses on new advances in oncology in treating dogs and cats High-Hanging Fruit: Build Something Great by Going Where No One Else Will free download pdf Every title in the series is frequently updated and reviewed against new developments and recent cases covered in the leading casebooksThis volume includes discussions of therapy and treatment strategies for cystic fibrosis, such as airway clearance techniques, CFTR modulation or supplementation, and pancreatic enzyme replacements download High-Hanging Fruit: Build Something Great by Going Where No One Else Will pdf Lancaster County, with its rolling meadows and secret byways, may seem idyllic, but it is not without its thorns" The book presents an understanding of why and how European culture flourished in a large, tropical environment that was totally foreign to its traditions, and the manner and consequences of this developmentFlying from Marfa, and hanging precariously from the open door of an aircraft, Chaplo shares a hawks eye view of a fiercely beautiful region, revealing the stark and magnificent landscapes carved by the force of eons of wind and water on the arid, mountainous country along the Rio GrandeNow with free eBook, and a pull-out mapStudents at all levels find considerable difficulty in applying their knowledge of organic chemistry to the solution of problems, often relying on memory alone

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